This guide covers the printing business. Printing is wide, so wide that we can’t cover each and everything in a single guide. Here we look at the most common and most relevant types of printing in Kenya. The kind run by small and medium enterprises. This guide will help you understand in the simplest of form various types of printing, equipment required, margins, trends in the market, operations and possible opportunities. It’s not a technical guide. However we delve into the technical to the extent that you understand in the plainest of form the different kinds of printing services and equipment. This is crucial in helping you decide what to invest in and in making the right call when purchasing equipment. We marry the technical with the business side of printing.