This quick feasibility study is based on the question “ Do you think its viable to start a business of hiring out handbags to women ?” as asked by a Crack A Business Kenya customer. This short study seeks to explore the viability of such a business and possible operating model if it were to be implemented. The idea is not 100% original since there are several of these kind of businesses in Europe, Asia and the USA enjoying different levels of success. Still like with any other business local conditions and attitudes determine the success or failure of a business. In Kenya too there are a few shops renting out jewelry and some few other fashion items. But this is done on a low level and none of them offers specialized handbag rental services.